Roofing Case Study

From Page 3 to Top 3 on Google Maps

How Arizona Roofing Co. dominated local search and increased leads by 150% in just 90 days with DataDrivenHQ.

HomeArizona Roofing Co. · Phoenix, AZ
43%
Traffic Increase
2
to Position 2
19%
More Calls
11%
Higher Conversion
Challenge

The problem

Arizona Roofing Co. was struggling to generate consistent leads online. Despite being a reputable roofing company with years of experience, they were buried on page 3 of Google search results and barely showing up in local map searches.

Ranked #7 and below for key roofing keywords
Only 12 leads per month from online sources
Outdated website with poor mobile experience
Inconsistent business information across directories
Zero review generation system in place
Solution

Our approach

We implemented a comprehensive local SEO strategy combined with a complete website redesign and automated review generation system. Our AI-powered approach ensured they appeared first when homeowners searched for roofing services.

Complete Google Business Profile optimization
Local SEO strategy targeting Phoenix metro area
New mobile-first website with lead capture forms
Automated review request system after every job
Consistent NAP data across 50+ directories
Monthly reporting and strategy adjustments

Implementation process

1

Audit & Strategy

Week 1-2

Complete audit of online presence, competitor analysis, and custom strategy development.

2

Website Redesign

Week 3-6

Built a new mobile-first website with lead capture forms and optimized for local search.

3

SEO Implementation

Week 4-8

Implemented on-page SEO, local citations, and Google Business Profile optimization.

4

Review Generation

Week 6-12

Launched automated review request system and achieved 45+ new 5-star reviews.

5

Results & Optimization

Month 3-6

Continued optimization based on data, resulting in top 3 rankings and consistent lead flow.

Before vs after

Google Maps Ranking

BEFORE
Position 7
AFTER
Position 2
+5 spots

Monthly Website Visitors

BEFORE
450
AFTER
1,125
+150%

Monthly Leads

BEFORE
12
AFTER
45
+275%

Phone Calls

BEFORE
28/mo
AFTER
85/mo
+204%

Google Reviews

BEFORE
12 (3.8★)
AFTER
57 (4.9★)
+375%

Conversion Rate

BEFORE
2.1%
AFTER
4.8%
+129%

What we delivered

Local SEO

Optimized for Phoenix metro area roofing searches.

Google Business Profile

Complete profile optimization with photos and posts.

Website Redesign

Mobile-first design with lead capture forms.

Review Generation

Automated system collecting 5-star reviews.

Local Citations

Consistent NAP across 50+ directories.

Monthly Reporting

Transparent data and strategy adjustments.

“DataDrivenHQ transformed our online presence. In just three months, our website traffic surged by 150% and lead quality skyrocketed. We went from barely showing up on Google to being one of the top 3 roofers in our area. The phone hasn't stopped ringing.”

BS
Brooke Sanchez
Owner, Arizona Roofing Co.

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