Completed Coatings installs premium epoxy and decorative floor coatings for homeowners and businesses. Their finished work is stunning — but their original site buried it, and estimates trickled in slowly and inconsistently.
Pain points
The problems they were up against.
Beautiful work, hidden online
Their portfolio was hard to find and poorly presented, so the craftsmanship never sold for them.
Slow, unpredictable estimates
There was no simple, prominent way for interested homeowners to request a quote.
Weak mobile experience
Most visitors were on phones, where the old site was clunky and slow to convert.
No paid demand
They relied on referrals with no engine to reach homeowners actively shopping for coatings.
How we fixed it
What we built to turn it around.
01
Gallery-first redesign
Rebuilt the site around large before/after project imagery that does the selling.
02
Prominent instant-quote flow
Added quote requests on every page, optimized heavily for mobile conversion.
03
Launched Google Ads
Put their best project photos in front of homeowners searching for coatings in their area.
04
Local SEO groundwork
Optimized service and location pages to climb the local map results.
Web DesignPhoto GalleriesLead CaptureGoogle Ads
The results
What the work delivered.
2×
quote requests
+58%
mobile conversions
Top 3
local map rankings
Representative outcomes — actual results vary by business and market.
What we’re doing now
The ongoing partnership.
Managing Google Ads to a target cost-per-estimate
Publishing fresh project galleries to fuel SEO and social proof
Growing local rankings across service areas
Tracking every lead and quote in the CRM with automated follow-up
Primary use case
Quote requests from portfolio traffic
A gallery-led site that turns finished-project photos into booked estimates.
The plan ahead
Where we’re taking them next.
Growth is a system, not a one-off. Here’s the roadmap we’re executing together.
Phase 1
Financing offers
Add financing messaging and calculators to lift average project value.
Phase 2
Commercial coatings page
A dedicated funnel for warehouse, showroom, and garage-fleet work.
Phase 3
Review flywheel
Scale automated review requests to dominate local trust signals.
“The site finally looks as good as our floors — and the estimates keep coming in.”
