Epoxy Veterans is a veteran-owned epoxy flooring crew whose reputation is built on trust and craftsmanship. They needed their story to lead — without slowing down the flow of estimate requests.
Pain points
The problems they were up against.
Story wasn’t front and center
Their veteran-owned, trust-first identity — a real differentiator — was buried.
Leads leaked between calls
Inquiries came in through scattered channels with no reliable follow-up.
No system of record
Without a CRM, quotes and prospects fell through the cracks.
Thin review presence
Great work wasn’t translating into visible online reputation.
How we fixed it
What we built to turn it around.
01
Brand-forward website
Put their story and values up front while keeping estimate requests one tap away.
02
Instant lead capture
Simple quote forms and click-to-call that feed straight into a CRM.
03
CRM & automated follow-up
Every lead is captured, nurtured, and reminded until it’s booked or closed.
04
Review generation
Automated post-job review requests to build a visible 4.9★ reputation.
Brand & WebLead FormsCRM SetupReviews
The results
What the work delivered.
+64%
estimate requests
24/7
lead capture
4.9★
review rating
Representative outcomes — actual results vary by business and market.
What we’re doing now
The ongoing partnership.
Managing lead capture and automated follow-up sequences
Generating and monitoring reviews across platforms
Optimizing local SEO for epoxy and garage-floor searches
Reporting monthly on estimates, close rate, and reputation
Primary use case
Brand-led local lead generation
A story-first brand site with instant quote requests wired into their CRM.
The plan ahead
Where we’re taking them next.
Growth is a system, not a one-off. Here’s the roadmap we’re executing together.
Phase 1
Paid local ads
Layer in Google and Meta ads to accelerate estimate volume.
Phase 2
Service expansion pages
Dedicated pages for patios, garages, and commercial floors.
Phase 3
Seasonal campaigns
Timed promotions around peak garage-renovation seasons.
“People get who we are the second they land on the page. The leads have never been better.”
