Safety Network Plans is the traffic-control-plan division that had been buried inside the parent brand, with no focused home to capture permit-ready work.
Pain points
The problems they were up against.
No dedicated presence
The division shared space with the parent brand and got lost.
Hard to request plans
There was no clean path for clients to submit a plan request.
Missed search demand
They weren’t ranking for traffic-control-plan queries.
Untracked opportunities
Requests weren’t systematically captured or followed up.
How we fixed it
What we built to turn it around.
01
Focused microsite
A purpose-built site dedicated entirely to traffic-control plans.
02
Streamlined request forms
Simple, structured intake for permit-ready plan requests.
03
Targeted SEO
Optimized to rank for the exact terms permit-driven clients search.
04
Automation & tracking
Every request captured and routed for fast quoting.
Web DesignLead FormsSEOAutomation
The results
What the work delivered.
+40%
plan requests
Every
lead tracked
Faster
quote turnaround
Representative outcomes — actual results vary by business and market.
What we’re doing now
The ongoing partnership.
Optimizing SEO for traffic-control-plan keywords
Managing request intake and follow-up automation
Refining conversion on the request flow
Reporting on plan requests and turnaround
Primary use case
Dedicated service-line lead gen
A focused microsite that turns plan requests into tracked opportunities.
The plan ahead
Where we’re taking them next.
Growth is a system, not a one-off. Here’s the roadmap we’re executing together.
Phase 1
Resource library
Publish guides on permitting to attract and convert planners.
Phase 2
Regional pages
Location-specific pages for the jurisdictions they serve.
Phase 3
Paid search
Capture high-intent plan requests with targeted ads.
“Giving this division its own site was exactly right. The requests are more qualified now.”
