TMA Crash Trucks provides specialized truck-mounted attenuator and crash-truck services for highway work zones — a highly specialized B2B offer that needed a credible presence to match.
Pain points
The problems they were up against.
Credibility gap
A specialized service needs a site that signals expertise; theirs didn’t.
Fleet not showcased
Prospects couldn’t see the equipment and specs that build confidence.
No clear booking path
Requesting rentals or traffic-control jobs wasn’t straightforward.
Untracked inquiries
Leads weren’t captured in a system for reliable follow-up.
How we fixed it
What we built to turn it around.
01
Spec-forward site
A sharp, credibility-first design built for a technical B2B buyer.
02
Fleet showcase
Clear presentation of trucks, capabilities, and coverage.
03
Simple job/rental requests
Frictionless intake for booking rentals and traffic-control work.
04
CRM capture
Every inquiry tracked and routed for fast response.
Web DesignFleet ShowcaseLead CaptureCRM
The results
What the work delivered.
2×
rental inquiries
Spec-forward
credibility
Online
job booking
Representative outcomes — actual results vary by business and market.
What we’re doing now
The ongoing partnership.
Maintaining fleet and service content
Managing rental/job request intake and follow-up
Improving SEO for work-zone safety terms
Reporting on rental and job inquiries
Primary use case
Equipment rental & job booking
A sharp, spec-forward site that books rentals and traffic-control jobs.
The plan ahead
Where we’re taking them next.
Growth is a system, not a one-off. Here’s the roadmap we’re executing together.
Phase 1
Coverage-area pages
Location pages for each region and corridor they serve.
Phase 2
Contractor portal
A streamlined repeat-booking flow for regular contractors.
Phase 3
Paid B2B outreach
Targeted campaigns for DOT and contractor buyers.
“It looks as serious as the work we do. Contractors trust us before they even call.”
