Our Work/SoFlo Iguana
Wildlife Removal

SoFlo Iguana

A category-defining site that captures urgent removal requests across the region.

sofloiguana.com
SoFlo Iguana website
The situation

SoFlo Iguana provides iguana and nuisance-wildlife removal across South Florida — a real, urgent need in a niche almost no competitor markets well.

Pain points

The problems they were up against.

Undermarketed niche

Demand existed, but no one was capturing it with proper search presence.

Urgent leads unclaimed

Homeowners with an active problem couldn’t easily find or reach them.

No content authority

Nothing on the site answered what worried residents were actually searching.

Manual lead handling

Inquiries weren’t captured or followed up systematically.

How we fixed it

What we built to turn it around.

01

Category-defining site

Built the go-to resource for iguana removal, structured around real search intent.

02

Local + content SEO

Optimized service-area pages and educational content to own the niche.

03

Urgent lead capture

Prominent call and request options for people who need help now.

04

Follow-up automation

Every inquiry captured and nurtured so none slips away.

Web DesignLocal SEOLead CaptureContent
The results

What the work delivered.

#1
for “iguana removal”
+120%
organic traffic
24/7
request capture

Representative outcomes — actual results vary by business and market.

What we’re doing now

The ongoing partnership.

Expanding content and service-area SEO across South Florida
Maintaining top rankings for core removal keywords
Managing lead capture and rapid follow-up
Reporting on traffic, calls, and booked jobs
Primary use case
Niche local demand capture
A category-defining site that captures urgent removal requests across the region.
The plan ahead

Where we’re taking them next.

Growth is a system, not a one-off. Here’s the roadmap we’re executing together.

Phase 1

Adjacent wildlife services

Expand into related nuisance-animal removal to grow the offer.

Phase 2

Commercial/HOA contracts

Recurring removal agreements with properties and communities.

Phase 3

Paid search

Add Google Ads for the most urgent, high-intent queries.

“When people Google their iguana problem, they find us first. That’s everything.”

Owner · SoFlo Iguana

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